Facebook, Twitter, LinkedIn, 4Square, E-mail, etc.
There are now so many ways to connect and broadcast that it’s time consuming just to list them.
At what point does it become burdensome to just to try and keep up. There are some services that connect and cross broadcast (like this Blog – it gets publicized through Twitter, Facebook, LinkedIn, e-mail list and Subscribers once I press the publish button). The idea of one button pushing out content to a myriad outlets is ideal.
But once we get the message out – how do we know that it gets to where it needs to be (in front of a pair of eyes – man I’m going to get a load of hate-mail from the cyclops Society of Canada). How do we really measure that result? It’s not just a question of broadcast math.
My blog is (according to my WordPress stats) broadcast to 750+ people on Facebook, 50+ followers on Twitter and 300+ connections on LinkedIn. Plus about 15 people have subscribed to this Blog. That’s the broadcast math. My daily viewing stats are much more humbling – in and around 10-20 views per day when I’m generating new content.
So – that’s a big difference. I would love to be in a better position. One day. But producing content (and content worth reading) is key. Above and beyond that sometimes it’s luck, finding a niché, or getting recognition in other venues (speakers, being quoted in an article, etc.). Which ultimately becomes a weird vicious circle.
How often do you check or block content from people that constantly are broadcasting? Do you find yourself using curating apps/sites (like Zite, FlipBoard, Currents, etc.) to help filter and consolidate topics or areas of concern and interest?