There are many rumour sites for Apple products, and they toggle between outright rumours/guesses and actual news stories (product releases, high-level personnel changes, etc.).
It’s fascinating that we are still captured by the rumours of up-coming Apple products. All the talk about features, software additions (and subtractions) and most importantly the all important future product shots. The current rumour du jour is on the new (and even more amazing) iPad screen with retina to the power of retina resolution, which would be awesome. There are even photos supporting all the speculation. And, you’d think that with a few vendors producing components for any Apple product that there would be even more leaked photos and stories. But, you’d also think that as secretive and cash rich as Apple is that they could quash any rumour faster than a HP Tablet is discontinued.
Five years ago that might have been the case. They might have unleashed the legal beast, and it would have almost gotten to court, some deal would be reached – end of story. But the more that Apple (or any company – think record labels) goes after anything that ultimately puts their corporate personality in the negative – it can be bad for business. Yes, Apple was very keen to have returned a couple of misplaced iPhones, but these were actual products, not the stuff of speculation, not the stuff of rumours.
Today, Apple understands that to be litigious about these rumours is to kill an ad channel. Some of the rumours might be correct, some are wildly off base. But every time one of these stories is written – it’s another mention for Apple – PR you can’t buy. Or can you? My guess (rumour) would be that some of the leaks are not leaks per se – but carefully placed kindle (feels good to use that word in relation to Apple, hehe). Ultimately the rumours – whether they are right or not – are irrelevant compared to keeping Apple in the forefront of thought for their consumers.
What’s your take?
